The Campaign for Wool
The Campaign for Wool was initiated by His Royal Highness the Prince of Wales, who had observed that the wool industry was facing enormous and unprecedented challenges. The Campaign is multi-national, multi-sector and embraces all sections of wool users from the very largest companies to specialist artisans.
In 2011 the Campaign for Wool was launched in Australia with a high profile fashion event hosted by the Governor-General Ms Quentin Bryce AC at Admiralty House, Sydney.
2012 will see the Campaign for Wool grow even further with the Wool Modern exhibition coming to Sydney from April through May, as well as exciting activity with wool at retail.
