The Campaign for Wool
The Campaign for Wool was initiated by His Royal Highness the Prince of Wales, who had observed that the wool industry was facing enormous and unprecedented challenges. The Campaign is multi-national, multi-sector and embraces all sections of wool users from the very largest companies to specialist artisans.
In 2011 the Campaign for Wool was launched in Australia with a high profile fashion event hosted by the Governor-General Ms Quentin Bryce AC at Admiralty House, Sydney. 2012 saw the campaign grow even further with the Wool Modern exhibition in Sydney.
In 2013 the Campaign for Wool will take on an education theme, partnering with tertiary institutes to showcase the beauty and versatility of wool, as well as exciting activity with wool at retail.